Nielsen Holdings B.V. (NYSE:NLSN) announced an alliance to measure the performance of mobile services, networks, and devices. Together, they will deliver critical insights into the consumer experience of mobile phone and tablet users worldwide, which adhere to Nielsen's measurement science and privacy standards. This alliance will leverage Carrier IQ's technology platform to gather actionable intelligence on the performance of mobile devices and networks.

Nielsen Holdings N.V., through its subsidiary, The Nielsen Company B.V., operates as an information and measurement company worldwide. It offers critical media and marketing information, analytics, and industry expertise about what consumers buy and what consumers watch on a global and local basis.

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